Sweet Potatoes, Inc. was founded in 1978 by Anna Tokunaga and Josie Jurczenia, two young moms with the shared dream of creating bright, imaginative clothing for children. Ginny Holmes joined the company in 1981, and the three have worked hand in hand to move the company from the living room to one of largest and most renowned manufacturers and suppliers of children's clothing in the United States.
Always on the cutting edge of the industry in design and product distribution, Sweet Potatoes, Inc. has received numerous awards, including:
- 2005 Earnie Award - Girls toddler
- 2004 Earnie Award - Girls toddler to 6X sportswear
- 2003 Earnie Award - Swimwear
- 2001 Panache Award – Exemplary Service
- 2001 Earnie Award – Infant/toddler boys casual wear
- 2001 D.I.V.A. Award – Children’s wear
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