Jottum! is a cry of excitement.
And also the imaginative brand of clothing made in Edam. It owes its fame to Dutch quality and boundless originality.
And the name? Well, that's a strange story.
Since the 14th century, jots have been appearing in the small Dutch city Edam. Eye-witnesses describe cheeky little chaps with long arms and legs. They always wear yellow caps. Jots simply love cheese, from sweet-milk to cheddar (and even grated). For centuries, the population of Edam has been guarding its warehouses. They were forced to: a hungry jot is resourceful. Between 1920 and 1929 they launched a veritable invasion. Cheeses disappeared by their dozens.
Edam was in an uproar.
But the tide turned on 21 June 1929. That night, the seamstress Klaar Klosje caught a sleepy jot. Her triumphant cry Jottum! echoed through the town. (Roughly translated it means "I've got him!") Klaar immediately noticed the jot's cute clothes. After some prodding, the jot admitted that they made their own clothes. And had been doing so for centuries. In subdued as well as eye-batting colours. And from fabrics that are perfect for adventurers - jots love rough and tumble. Shortly afterwards, the jots entered into a unique agreement with the Edammers. In exchange for 50 kilos of cheese a week, they would help Klaar Klosje to design children's clothes. To express her gratitude, the seamstress named the clothing line Jottum. This agreement with the jots - which is framed and hangs on our wall - has never been changed. Nor has our conviction that children are entitled to the best. This applies to cheese, but equally to clothes.
Jottum. Dutch honesty
Friday, March 27, 2009
Jottum. Dutch honesty
Posted by
My Child Clothing
0
comments
Labels: Company Introduction
Sunday, March 01, 2009
Rainforest Collection by Le Top
Dress your little explorer to this Tee and Short Set by Le Top. Cool tee with Leopard embroidery, front snap closure. Matching cargo five pocket khaki cargo short.
This hunter green cool Explorer Vest will make him feel adventurous
Or choose Swinging Monkey Romper, Sleeveless Romper or Rainforest Tee and Shortall Set from our Le Top Rainforest Collection
Posted by
My Child Clothing
0
comments
Labels: New Products
Subscribe to:
Comments
(
Atom
)